Consulting

I work with companies building marketplaces, AI products, and consumer platforms. Three areas of focus, one shared goal: build systems that work at scale.

Marketplace Operations & Risk

Fraud detection, ops systems, and order integrity at scale. Building the infrastructure that keeps marketplaces honest and efficient.

  • — Transaction monitoring and fraud pattern detection
  • — Operational workflow design for trust & safety teams
  • — Order integrity systems and dispute resolution frameworks
  • — Scaling ops without scaling headcount

AI Product Strategy

AI-native products, API architecture, and automation frameworks. Turning model capabilities into shipped products.

  • — Product scoping for AI-native features
  • — API architecture and integration patterns
  • — Automation framework design
  • — Build vs. buy analysis for ML/AI capabilities

Growth & Distribution

ASO, SEO, content flywheels, and brand partnerships. Distribution strategies that compound over time.

  • — App Store Optimization and mobile growth
  • — SEO architecture and content strategy
  • — Partnership and co-marketing frameworks
  • — Attribution and measurement systems